Do you know why many successful ICO projects fail? The reason behind the failure is the lack of token liquidity. Even if you are successful in selling the tokens and raising funds, you need to make sure the tokens gain traction. And it can only happen if there is liquidity in the market for your tokens.
This doesn’t happen naturally as ICO tokens lack liquidity. You have to take some extra steps and put in extra effort to generate liquidity in order to gain traction for your token.
Most ICO project owners appoint market makers for this process. You can approach various companies for ICO Development Services. They will help you in selecting good market makers for your project.
Do you know who market makers are? If yes, you might know how important a role they play in creating liquidity in the market. If no, we can guide you. In this post, we will discuss about market making and show you how it will help you gain traction for your ICO token. So let’s begin.