Whenever it is asked that “your business is active on social media or not,” then probably the answer quickly comes with a “yes.” But when it is asked about getting results according to the expectations, then there are very few confident answers available. There are several brands and startups that are not getting the results as compared to the social media efforts they are providing. Even, there are several business owners who think that social media isn’t the place to build long-lasting and valuable relationships with the audiences. And it applies to almost all the businesses, including ICO as well. For the ISO startups also, the social communities and the audiences play an equally important role as compared to other businesses.
If you manage any Facebook business page, then it is important for you to understand the diminishing reach of the posts. According to the researchers, social media posts only reach 2% of the audience on social networks, and only 0.2% usually like or share the posts further. In case a user hits like on any post, then it does not mean that he or she is willing to get engaged. Actually, the harsh truth is that social media messages are not actually reaching their intended audiences. And this is the main reason; the businesses do not get the appropriate results on social media. These are some of the major reasons that organizations are creating online communities or social networks of their own.
In order to take the social networks a step further, the online communities have played an important role, and also they are purpose-driven. Most of the ICO organizations have acknowledged that the audience usually gets connected by the need to solve problems related to the business use case. This means that communities like self-help customer support communities, the voice of the customer, ask the expert and others rather than their offline social connection and others. Community is not at all a new concept. Earlier, communities were started in the form of forums. Also, according to the predictions of the researchers, as social media misuse, there would be a great comeback of branded communities.
The value of the token highly depends upon the value that is perceived by a community. The communities may take time to get build up. If you are also thinking about raising your ICO, then start engaging and building community members. The popular means to adopt for the token sale audience include Bitcointalk, Slack, Reddit, Facebook, and others. Each and every platform is having its own importance in the ICO industry. The communities are acting just like the medium for initial coin offering platform to pass the messages and value statements to the end-users or investors, so that speaks in easily get attracted towards the project and gets converted into potential leads.