In the world of security token marketers, things are pretty much different. STOs are just occasionally not allowed to operate with conventional retail investors, probably because of the regulatory restrictions in several jurisdictions. In the US, the legislation does not allow the participation of non-accredited investors in most STOs. Therefore, the marketing strategy of a security token provider should be extensively geared in the direction of accredited and sophisticated investors.
Sophisticated investors are normally well educated and are experts in all the common finance-related topics. They usually have an above-the-average capital pool or high recurring income. They insist on more careful because of diligence and won’t like to jump on board due to any kind of fancy website or endorsement.
Therefore, when you plan to launch an STO, it is extremely important to get your compliance right and make the necessary documentation available to investors.
The first step that is included in STO marketing is defining your goals. You must explore who exactly you are talking to. If you are working with a good STO development company that also offers STO marketing solutions, then that section should be taken care of by the company.
The second most important step is to create a detailed content marketing strategy for your STO project.