Telegram is a relatively new messenger app that has become known to have nearly seven million new users within the first 24 hours of market entry. The reason for this is probably that the Messenger combines the functions from WhatsApp and Snapchat in one program.
Telegram is also butter and bread of the crypto scene. Each ICO/STO project must have an active group with at least one administrator taking care of new members.
The advantages of the telegram
- Easy way to build a community around your ICO or STO
- You can reward users for reporting on your project
The app allows you to connect with other users who either have a public (and searchable) profile or already exist as a contact in your smartphone’s address book. The software uses a modern API, which allows users to see if a message has been successfully delivered and read.
Although Telegram at first glance seems to be comparable to the messenger giant WhatsApp in terms of features, there is an important difference here: Data Protection and Privacy. Telegram is extremely secure and does not share user data. A trial in which the company remains firm despite severe penalties proves this. There are also features like secret chat where screenshots are not possible and messages can be set to destroy themselves. In addition, Telegram uses a modern security system with cloud function, using various servers worldwide. For all chats, there is the end-to-end encryption known from WhatsApp, which is to make it impossible to read or intercept the messages.
Because Telegram is cloud-based, all messages are synchronized online and can be used on different devices simultaneously. You can easily start a conversation on a device, such as the work PC in the office, and then continue on the phone on the go, before ending the conversation at home on your home laptop. There are also significant improvements in terms of data transmission. Large file attachments and videos are no problem while an integrated reader makes it possible to open, edit, comment and forward a large number of documents, videos, pictures, etc. directly from the app.
If you are already using Telegram, here are some simple things and ways you can use to build your new community with the Messenger service.
General Guidelines for Community Managemen
1. Short Waiting and Response Times
One of the most important features of a good and successful community is short waiting times or quick answers. They show potential investors that this is an active project that avoids contact and is immediately available for questions. In order for this process to work, you need an administrator who oversees both the Asian and the USA and possibly also the European time zone, to ensure that you can respond quickly to messages from anywhere in the world. In addition, the in-language management of cocoa is an important factor for investors from Asia.
2. Consistency Before Frequency
With Telegram, the key to success is consistency rather than mass. While there are many daring investors, who are always looking for a new project, few are willing to go thru your project. So, your main job must be to keep those good investors and make sure they come back. To do this, you need to understand what your community needs and, based on that, you need to publish regular content that informs and encourages discussion. Sharing messages, press releases, partnerships, etc. keeps your interest high and helps keep members of your community coming back on a regular basis. However, this should not happen by accident but should be planned thoroughly. Consistency is the key. For example, dedicate a specific topic to each day of the week to get a predictable agenda that will quickly create a routine in your community. Here’s an example:
- Market Monday: update regarding the health of the market and the general situation.
- Technology Tuesday: Product Updates
- AMA Wednesday: Team AMA’s
- Tell-all Thursday: General announcements of the main business and partnerships.
- Feedback Friday: Ask for feedback and feedback from the community.
3.Prepared Faqs
Each telegram group that is active for a few weeks is likely to be confronted with the same question again and again at regular intervals. To save time and prevent the channel from being unnecessarily spammed with recurring information, you should prepare and expand a list of frequently asked questions. In addition, you can pin this list in the group so that it can be viewed by all members at any time.
4. Find a Good Community Manager
A good community manager is characterized not only by excellent response times but above all by excellent crisis management. Telegram groups are repeatedly haunted by Internet trolls who spam the channel and spread fear, uncertainty or doubt or give the latest rumours to the best. In addition, there are threats from investors who suddenly feel insecure due to price volatility or other market developments and who spam the group with inappropriate or uneducated issues. Of course, all of these things can be detrimental to the good members of your community, so the action is needed. A task where community managers come into play.
5. Competitions and Events
Competitions and events are great and exciting ways to make your group known and to improve your mood. You can help to engage your fans and investors more and better in the project or to receive great rewards or extras. Some examples of such events are for example:
- A competition where users talk about how the project can be used in everyday life and where it is important.
- Coin giveaway for the best memes around your project that get the most upvotes on community platforms like Reddit, etc.
- Top “X” number of stories and stories about the project will be posted on the blog.
Of course, these are just a few examples. There are no limits to your imagination here.
6. Social Media
The more active you are with your ICO on the Internet, the faster and better your brand can grow. Using Telegram in conjunction with other social media platforms such as Facebook can help to improve the visibility of your project and attract new leads and prospects. Although there is a multitude of social media, Twitter and Reddit seem to dominate the market. These are the most important in our opinion. Although there are many social networks, you should limit yourself to a few. It’s better to be very active on two or three networks regularly, than on five or six websites just occasionally!
7. Advertising
Since the existing ban on cryptocurrencies from many platforms such as Google or Facebook is now repealed, here are new, additional marketing opportunities to promote your product. However, whenever you choose a STO marketing platform, you should be very careful and do it according to your goals. Since Telegram, Twitter, and Reddit are now the most used in the scene, you too should start with these networks or the special groups of these networks. Since this is usually settled on the pay-per-click principle, it is usually a good idea to promote events such as Airdrops, competitions, referral programs, etc.
8. Post ICO Price Management
Early ICO investors joining the project at heavily discounted prices are often tempted to sell their coins as soon as the project hits the market. Although this is a matter of course that you cannot or only to a limited extent have influence, you can manage this area quite well. The crypto scene is generally very susceptible to the news. News serve as a catalyst and can bring drastic changes in the price in both directions. Take advantage of Telegram and your community to generate some excitement and good mood in anticipation of positive news. This can prevent a price dip in the post-sale phase and can also lead to positive expectations regarding costs in the future.
A bonus: A good community is often your most important and valuable tool to successfully complete a public sale. Communicate important information such as partnerships, press releases, influencer communication, etc. to raise the interest of your community and keep it active. Weekly events and competitions in the community can go a long way toward creating good relationships and a sense of camaraderie.
Invitations for New Members
Telegram allows you to invite new members directly to the group or channel. An excellent opportunity for so-called Cold Invites. It is a form of an invitation from supposedly interested users without you having to talk to them in advance. This tactic is also used by services that telegram members buy. In general, you should restrict yourself to groups with crypto reference. For a list of potential new member groups, see the end of the article.
I am text block. Click the edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, lucus nec ullamcorper mattis, pulvinar dapibus leo.
Develop Your Own Tools With the telegram API
Telegram uses a freely accessible open source code. Like any other developer, you can use this code or the API based on it to develop your own tools based on Telegram. Completely free and without obligation. Telegram offers developers much more than simple bot APIs. You can fully develop your own messenger apps with unique flavour or custom features.
Do Not Operate 24/7 Advertising
If you decide to use Telegram for your business, then you should think about doing more than simply advertising 24 hours a day or promoting your financial interests. People are looking for groups and websites that seek deeper relationships, not just advertising. Connections, the sense of community, are usually the most important foundation for generating interest in your project.
Link to Other Social Media Outlets
In order to gain momentum, it is important that you help your followers find you. The easiest way to do this is to link your various social media accounts together. This includes accounts on Snapchat, Twitter, Instagram, etc. Linking all your social media accounts also saves time and makes it easy to post messages and notices on multiple pages.
Keep in mind, however, that despite all the simplicity and benefits of social media linking, you should not overdo it. Some pages and platforms require a specific format, a certain tone or simply a certain flair. A requirement that you can no longer meet by linking accounts.
Answer a Favour
If one of your follower’s answers or posts something from you, then you should try to return the favour soon. Respecting the interests of the community pays off. The result is followers who feel important and valued. So much so that you easily invite other people into your social network.
Market Your Social Presence
Simple ways to boost your presence on social networks are things like sending an e-mail, starting a personal or business blog or even creating videos and slideshows. Simply inviting friends, family, and acquaintances to your social media appearances is another way to increase engagement. In addition, you should also participate in ongoing discussions that affect people with the same interest or the same industry. Another easy way to increase your exposure to social media is by simply adding a link to your social media accounts in your signature.
Moderation Bots
When using Telegram for your project or business, you should definitely make use of some moderator bots. These can do many of the simple tasks of community management and make this task so much easier. Bots cannot replace a Community Manager, but they can do many simple tasks like answering FAQs, etc.
Another way to use bots is when you use Airdrop and Bounty campaigns (which, unless you are an STO, you should definitely do!). Both Airdrop and Bounty campaigns distribute free tokens to members. There are some differences in terms of the conditions that a user must meet to get their tokens. Such strategies have proven very successful in generating interest in your project and can create a veritable hype. In such a case, the telegram bot can automatically distribute the corresponding tokens to the members who fulfil the necessary requirements for this. Telegram bots are ideal for this because they are easy and cheap.
Should You Buy Telegram Members or Not?
Just because you have over 100,000 followers on Telegram (the maximum on the platform) does not mean that even 100,000 people really care about your project. Do not be fooled by an ICO or STO with a huge number of followers: Around 99% of this project will buy followers and pay huge sums for 1000 telegram users. In general, this setting is wrong: it causes you to give priority to quantity over quality! It also means that you lose the most beautiful and probably most important part of the crypto world: the community. If it is really necessary to start successfully, then it is no problem to buy a few thousand members. In no case, however, should your telegram group consist exclusively or largely of such purchased followers.
Listen to The Members of Your Community
One of the most important and valuable features of a community is that it gives you feedback and guidance. Your community would like to help you and work with you to advance your project. After all, many of the followers have probably already invested in your ICO / STO or at least play with the idea. Listen to this feedback, take advice and criticism seriously, and use these things as an occasion to start discussions or make changes, which not only promotes the community but the whole project. Your members feel heard and understood and will continue to confront you with ideas, problems and information!
Telegram Groups on Blockchain, ICO and STO
Below is the promised list of some of the better known ICO, STO and Blockchain groups on Telegram. Of course, this is just a small excerpt of the many channels and possibilities. Take a look for yourself, familiarize yourself with the platform and you’ll soon find it.
SmartContracts – Channel for news about Blockchain and ICO.
Thecointelegraph – The official channel on Cointelegraph Media, Fintech, Blockchain and Bitcoin
Preicoved – A Channel for Listings of Pre-ICO and Pre-Sale Crypto Projects
ICO, Blockchain, Startups – Group of and for investors, experts and entrepreneurs to discuss regulatory issues, Insider News and Trends of the blockchain and crypto market as well as for the analysis of ICO startups.
Cryptocurrency – A telegram channel for news and information about cryptocurrencies (mainly from Cointelegraph) and – occasionally – about upcoming ICOs.
Crypto Communities – A listing of global crypto communities at Telegram.
ScienceBlockchain – Science Blockchain Community ICO Pre-Sale
Trezortalk – A community interested in the Hardware Wallet TREZOR ICO.
Bitnationchat – Telegram Group of the Bitnation Community
Blackmoon Crypto – A telegram group for the project Blackmoon Crypto, which offers a tokenization platform for real and cryptographic investment funds. You recently raised $30 million for the ICO campaign. A good case to study;)
MicroMoney ICO – another great example of how you can attract and engage the crypto community around your ICO.
Conclusion
Developing the right telegram strategy for your ICO can significantly influence the perception of your potential users and the entire investor community. Always make sure you have enough resources to perform rigorous quality controls before starting. Remember, Telegram is a place where your most loyal and true fans will live.