Marketing is more than just advertising, it’s the storytelling about a project that is supposed to achieve great power and influence in business life. The methodology of the ICO presentation is intended to give investors a visionary vision of a promising future in collaboration and to give them additional market confidence. A well-conceived marketing strategy targets the appropriate target groups, which are needed for a successful ICO launch. The ICO market costs are as important as they are indispensable for proper online preparation.
ICO Marketing is a special form of online marketing and has some unique features. These characteristics arise from the evolutionary stage of ICOs, which are a novel and recent phenomenon. In terms of content, there is a clear overlap with online marketing, which is operated in a similar data-driven and purposeful manner. As a demarcation serves branding marketing, which often has only the increase in visibility and awareness of the goal. As a higher-level entity, digital marketing provides a solid reference to predict and proactively anticipate further development.