Although the crypto-monetary industry is not new to ups and downs, 2019 has proved to be the year with the most shocking discoveries. The 2018 long-lasting bear market has moved market analysts to call it the year of regulatory reckoning, leaving many jurisdiction confused about how cryptocurrencies should be treated. However, 2019 turned the tables for crypto as traders, institutions and large investors were quick to capitalize from a huge range of product line-ups provided by the cryptocurrency domain. The cryptocurrency exchange domain has already gained a lot of momentum with businesses from various jurisdiction providing facilities to trade for various players.
This particular trend has given rise to a lot of competition and makes one wonder how to stand out in the market in front of your targeted audience. All white label cryptocurrency exchange software have their own set of features. However, businesses tend to overlook the marketing features that could potentially help you make your exchange viral. In this article, we shall discuss all the marketing features that your cryptocurrency exchange software should consist of and which strategies should be included by your exchange.