Security Token Offerings is a profitable, reliable, and regulated method of fundraising which has recently gained the trust amongst potential investors and businesses. Gone are the days when start-ups were not able to get many ways to raise funding for projects. STOs ensures high transparency, faster execution, credibility, increased liquidity, reduced cost, and smart contacts. STOs are now backed by real assets, which make them an effective fundraising tool in 2020.
The year of 2018 began with just three main STOs, after which a boom was being observed in the infrastructure build-out. The year 2019 has witnessed the technology for STO coming on bounds and leaps – where there was an enhancement in the infrastructure technology. Plus, the costs have fallen to a greater extent. 2020 is expected to see an acceleration in the STO trends that links incumbent financial service providers with emerging security token agencies to tokenize institutional grade assets. Tokenization platforms are also seemed to emerge provided by some of the most popular technology companies like Microsoft and issuances from trusted investment asset managers and firms.
Currently, there are several Security Token Offering platforms available in 2020, including Polymath, Swarm, Securitize, and Harbor. STOs have the potential to transform the investment landscape significantly.
Today, you can find many Security Token development companies that can help you launch your security token project in the market. Since the concept of STO is new in the market, it is a bit overwhelming to attract potential customers. Some basic prerequisites are needed to be followed to make it reach investors around the world.
To reach a vast investor base, you should have an effective STO marketing plan. It is important to market your STO project if you expect more future benefits and profits on the shares by attracting more investors worldwide.