Many people want to run a successful business of their own instead of settling for a regular nine-to-five job. Especially Millennials are swayed by the idea of setting their own work hours and following their passion. But, there is one big obstacle standing in their way called MONEY.
The sad truth is that many unique business models perish for the want of funding. Although many conventional funding sources are available, they often have a higher entry barrier and stringent regulations, making them less attractive.
In recent times, a new trend called Security Token Offering (STO) is emerging in the digital currency space. It is being perceived as a viable investment alternative to traditional investments such as Venture Capital (VC).
Let’s dig a little deeper into what a Security Token Offering is and why business owners will find it more attractive.