IEO exchanges are more trustworthy than any other exchange program as the potential of projects is stated before the sale of tokens. When details are provided to the communities involved, the reputation of projects offering is safeguarded.
IEO is conducted on cryptocurrency exchange platforms where the process is administrated by the crypto exchange on the startup’s behalf that wants to raise funds from newly issued tokens. Token issuers have to pay a listing fee with sell percentage during IEO as the token sale is made on exchange platforms. When IEO is over, tokens are sold on the exchange platform in return. The exchange is mostly incentivized to initiate token marketing operations because cryptocurrency exchange charges a small percentage for the amount of token sold.